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People, Personas, and Politics 32 – News:Business::Business:Usual Scott Douglas Jacobsen & Rick Rosner April 20, 2017 [Beginning of recorded material] Scott Douglas Jacobsen: The original question was about the news being a business to make money. Rick Rosner: That’s what it is. You have Jeff Zucker running CNN. Zucker was the head programmer at NBC for many years, I believe. He was the guy who picked what shows made it to broadcast. Now, he’s running a news network. His lieutenant is Jeff Gaspin who was his head of—no, I’m getting that wrong. Anyway, Zucker and Gaspin are the ones who put “The Apprentice” on the air, which ran for 14 seasons under Trump. It took Trump from being a New York famous loud-mouthed real estate guy into being a national symbol of aggressive business. So to some extent, you can argue Zucker is the one responsible for Trump being president. Now, Zucker runs CNN. The statistics on how much free coverage Trump got from CNN and other news stations is astonishing and disheartening. It is estimated. You can estimate the news value-- You can estimate the PR value and the equivalent cost of appearing on the news. That if there’s a 30 second spot on you on the news that is viewed by x million people that you’re getting for free. That you’re getting so many people’s attention. That if you were buying that air time. It is cost you x millions of dollars. It is estimated that during the 2016 campaign Trump got $5.8 billion worth of free publicity of news coverage. It is almost exactly double or almost exactly double of what Hillary Clinton got, almost $3 billion more than her because he pulled eyeballs. He says a bunch of loose cannon shit that either inspires people or scares people or makes them want to tune in to see what crazy crap he says next. He makes news channels money. So they’re complicit in him becoming president. [End of recorded material] Authors[1] Rick Rosner American Television Writer [email protected] Rick Rosner Scott Douglas Jacobsen Editor-in-Chief, In-Sight Publishing [email protected] In-Sight Publishing Endnotes [1] Four format points for the session article:
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AuthorAccording to semi-reputable sources, Rick Rosner has the world’s second-highest IQ. He earned 12 years of college credit in less than a year and graduated with the equivalent of 8 majors. He has received 8 Writer’s Guild Award and Emmy nominations, and was named 2013 North American Genius of the Year by The World Genius Registry. He has written for Remote Control, Crank Yankers, The Man Show, The Emmy Awards, The Grammy Awards, and Jimmy Kimmel Live!. He has also worked as a stripper, a bouncer, a roller-skating waiter, and a nude model. In a TV commercial, Domino’s Pizza named him the World’s Smartest Man.He was also named Best Bouncer in the Denver Area by Westwood Magazine. He spent the disco era as an undercover high school student. 25 years as a bar bouncer, American fake ID-catcher, 25+ years as a stripper, and nude art model, and nearly 30 years as a writer for more than 2,500 hours of network television. He lost on Jeopardy!, sued Who Wants to Be a Millionaire over a bad question, and lost the lawsuit. He spent 35+ years on a modified version of Big Bang Theory. Now, he mostly sits around tweeting in a towel. He lives in Los Angeles, California with his wife and daughter. You can send an email or a direct message via Twitter, or find him on LinkedIn. ArchivesCategories |